Immerse yourself in an unprecedented level of depth, color and clarity with this 40" BRAVIA™ S-Series digital LCD HDTV. Beautifully styled and built to the highest standards, this television adds class to any room while its picture makes watching your favorite movies and TV programs even more enjoyable. With the BRAVIA Engine™ full digital video processor, you immediately notice improved color and sharper details, no matter what you're watching. For uncompressed, all-digital audio and video integration, this HDTV features HDMI™ (High-Definition Multimedia Interface) and PC connectivity that lets you seamlessly hook up compatible PCs and components to the large display. An innovative light sensor also monitors ambient light in the room and automatically adjusts screen brightness, making it much more comfortable for viewing.
 

10-bit Processing and 10-bit Display

While it’s great to state that a TV is capable of creating billions of colors, it’s a whole lot better when you have a display that can actually display them. That’s the logic behind the 10-bit processor and 10-bit display. Sony follows 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression. That translates to smoother transitions from color to color and subtle color changes faithfully reproduced.

BRAVIA Engine™ Full Digital Video Processor

BRAVIA S-Series LCD televisions use a full digital video processor for crisp and clear images. Several special picture enhancement technologies are integrated into the processor to create better gradations and details, enhance contrast, and dynamically improve color.

Live Color Creation System

Decades of television know-how allow us to realize that an LCD TV is more than just the panel; it's actually a system. Uncompromised picture quality starts with combining carefully chosen components and circuits to optimize system quality, among these are the color creation and processing functions. That's what live color creation is all about. It starts with the BRAVIA Engine video processing system, which enhances primary colors and corrects half-tone colors for natural overall color. Next, a WCG-CCFL backlight using phosphor formula delivers a specific spectrum of light designed to work with our specially formulated color filters. The combination of these three components creates deep blues and natural greens for overall colors that draw you right into the picture itself.

Xross Media Bar™ (XMB)

When was the last time you saw an on-screen display that was fast, fun and easy to use? Sony’s Emmy® award-winning Xross Media Bar (pronounced Cross) provides a logical and fast way to access set up menus, user controls, and more. The on-screen display comes to life by pushing the XMB menu button on the remote. Navigation through the menus is smooth and fast.

DMex–Ready (Digital Module Extender)

Sony’s Digital Media Expander (DMex) ready televisions offer a digital connection path for the addition of the optional modules like the new BRAVIA Internet Video Link. With innovative DMeX expansion capabilities featuring the Emmy® award winning XMB user interface select 2007 models are not merely TVs, but powerful entertainment platforms that not only meet your needs today, but expands easily to meet tomorrow’s needs as well.

BRAVIA™ Theater Sync

Sony created BRAVIA™ Theater Sync to go beyond basic digital audio and video transmission. Based on the HDMI–CEC function. BRAVIA Theatre Sync is included on select BRAVIA theater home A/V systems and components. This useful function reduces the hassle and time-consuming job of powering up and routing signals to the simple push of a button.

Light Sensor

Intelligently adjusts the screen brightness to match the ambient light in a room, ensuring a comfortable viewing experience. In a dim room for example the screen automatically reduces brightness making it much more comfortable for viewing.

HDMI™ and PC Connectivity

Designed for maximum versatility, the BRAVIA S-Series digital LCD TV line is equipped with a comprehensive range of input interfaces. The HDMI (High-Definition Multimedia Interface) is the first industry-supported, uncompressed, all-digital audio/video interface. HDMI technology supports enhanced or high definition video, together with multi-channel digital audio to provide matchless image and sound reproduction. The PCD input (HD-15-pin) offers easy connection to your PC, allowing you to use your high resolution BRAVIA S-Series digital TV as a computer monitor.

Freeze Function

Freeze function is a useful function that allows you to temporarily freeze the picture in a separate screen while the programming continues to display. This comes in handy when you want to copy a recipe, phone number, etc. that flashes too quickly across your screen. Simply touch the "freeze" button on the remote control and copy the details down at your convenience.